1. Imagination gap — aiming too low: Most consultancies limit AI to internal productivity: research, reporting, presentations. That is a start, not transformation. Firms that do not integrate AI into client service delivery miss the structural opportunity.
2. AI revenue concentrates at top firms: A growing share of revenue at larger firms comes from AI-related work. Mid-market firms that do not build this capability lose market share to competitors who position AI as a service line.
3. AI stack complexity: Technology choices around AI are complex: which models, which hosting, which governance layer. Firms need expertise to make the right choices for their specific context and client portfolio.
4. Talent transformation: Consultants must learn to work with AI as an enhancement to their work, not a replacement. That requires new workflows, new quality standards and a cultural shift in how advisory work is delivered.